Vol. 1 No. 2 (2022): JULY-DEC

Research Article

• Extensive Research on Understanding the Importance of Green Consumerism in India-The need of the hour-Evolution of buying behavior and changing trends

  Steffy Lawrence, Pallavi Tyagi

  1-8

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• Strategic HRM for Organisational Sustainability

  Praveen Kumar

  9-14

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• Marketing Practices in Small Scale Industries with Special Reference to Units in Industrial Estates Guindy Chennai

  Gowtham Aashirwad Kumar

  15-18

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• Surrogate Advertisement and its impact

  Ishaan Tyagi, Pallavi Tyagi

  19-28

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• Effects of Job Satisfaction in Employee Engagement Reference in IT Companies at Chennai

  Magdalene Peter

  29-33

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