Marketing

All Items

• A Comparative Research Study Looks at the Problems Customers Have When Purchasing Online Sports Products from Social Media Advertisements

  Dr. NANDA GOPAL L; Dr. SANTHI.V

  62-67

• A Study on Attractiveness of Celebrity Endorsed Advertisements & Buying Behaviour

  Dr. Rajiv Jain

  52-61

• Cross-cultural Influencer Marketing: A Comparative Study

  M Ganeshkumar, S Senthilkumar, K Subathra, Rohan Thomas Jinu

  42-51

• Development of Structural Equation Model for Innovative Product Packaging for Effective Market Performance with Special Reference to Food Products

  Dr . Prof. G.Devakumar, Monisha K P

  28-41

• Marketing Practices in Small Scale Industries with Special Reference to Units in Industrial Estates Guindy Chennai

  Gowtham Aashirwad Kumar

  15-18