A Comparative Research Study Looks at the Problems Customers Have When Purchasing Online Sports Products from Social Media Advertisements

Authors

  • Dr. NANDA GOPAL L PSG COLLEGEOF TECHNOLOGY
  • Dr. SANTHI.V PSG COLLEGE OF TECHNOLOGY

DOI:

https://doi.org/10.58260/j.mas.2305.0115

Keywords:

Social media advertisements, sports products, , online shopping, consumer behavior

Abstract

Consumer behavior differs from person to person based on the purchases they make, which are influenced by their purchasing habits and decisions, which in turn are influenced by psychological and social aspects that influence the decision to buy. Interactive media, such as the World Wide Web, is growing increasingly popular in today's culture. Over the last decade, the bulk of business companies have responded to technology advances. Online shopping, or marketing, is the use of technology (specifically, a computer) to increase marketing results. The Internet's evolution, incredible usage growth, and deregulation from a research tool to a free network that everyone can access suggest that marketers are now in favor of using the Internet as marketing. Interactive media, such as the World Wide Web, are becoming more and more prevalent in today's society. Interactive media, such as the World Wide Web, is growing increasingly popular in today's culture. Over the last decade, the bulk of business companies have responded to technology advances. Online shopping, or marketing, is the use of technology (specifically, a computer) to increase marketing results.

References

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Published

2024-04-29

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Section

Research Article

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