Extensive Research on Understanding the Importance of Green Consumerism in India-The need of the hour-Evolution of buying behavior and changing trends

Abstract

There is a crucial need during the era of globalization to keep our environment safe while keeping the consumers satisfied. Consumer satisfaction and change in perception is an important aspect in order to create a hopeful cultural progress to an asset compelled future. The day each individual on this planet lean towards a green product, at that point itself we would actually spare our “mother earth”, the “maker” of people from being used drastically. Green products add to the green living or practices which foresees air, land and water defilement. Their use limits the carbon impressions or the outpouring of greenhouse gases. Prevailing piece of these things is biodegradable, recyclable, or can be dealt with the dirt. Subsequently their exchanges don’t irritate the ecological change. A green customer is the person who worries about the earth and, in this manner, just buys items that are naturally amicable. Green marketer plans the marketing and promotion of green products. Green consumerism has assisted with prodding huge moves in the manner by which few ventures see the natural challenge. This study critically evaluates the development of businesses towards sustainable products, to further study the growth of ecofriendly processes of production and to study the factors affecting the buying behavior of consumers towards green items contributing to the rising green consumerism. This paper studies the relationship of six constructs on buying behave towards green purchase through the Theory of Planned Behavior (TPB). It inferred and inspected the model in an example of 100 respondents. The discoveries of this model demonstrated that customer attitude and SN does not have a significant relationship with the purchase intention but perceived behavior control have positive effects on the buying behave of green products. Moreover, our outcomes showed that ecological concern doesn’t have a link with the buying behavior for green items. Numerous researches were done on this area by authors. The interpretations add to working on the study of expectation to buy green items, which could assume an important part to green commercialization or green consumerism.